You may not remember guo the middle head, general appearance look like the young in rural areas of Hebei, but you will certainly refined his handing me over to see two hot foil stamping card printing.
"A cost of 10 cards, this is my marketing." The 32-year-old rural youth sly smile, told reporters, "I printed business cards to the top of the guy eating - Taobao shop."
Tens of millions of crude sales
Qinghe County, Hebei Xingtai car high in the Village, I stopped. Roadside Sahuan children and the elderly leisure tell you this is a common sight in rural areas north, water stains covered with dust and dirt road, jump up out of the big dogs, the same color of red brick houses
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, it seems the same here as in other villages boring lethargy.
The first village is 5-guo houses, the ten-year-old boy on the school no standing in the room, lying on the ground clutter to shoes and other debris. If there is no business license posted on the wall and the court house 67 units humming computer, his home village, also with no difference other families. Even so, to see his business card on the "cool Meijiao Qinghe Cashmere Products Co., Ltd general manager" in the name of the first, the reporter or the suspiciously over his face and looked into his eyes. 67 young men busily typing on the computer side, the computer often pass out Taobao tingle. This is his network from a nearby village attracted customer service. Handwriting on the wall close to the company rules and regulations, "No on QQ, happy network, Internet reading novels, watching movies," trance, the reporters that are in white-collar workers gathered in the Scriptorium.
Although small, guo is fully utilized. Concubine are customer service centers, logistics packaging centers, warehouses, small-scale processing plant, a large bed in the bedroom is the General Manager's Office.
Seen alone in front of LCD flat Panel Monitoryou can not imagine that this is an annual sales of more than 1000 million, more than 20 million on profits of companies. The company selling things, just cashmere line.
More people can not imagine that the East Village has become known far and high the "Online Shop Village", 400 village households, there are more than 300 families have opened in Taobao Online Shop, with annual sales of 100 more than 20 million yuan. In 2009, the East Village through the completion of high sales reached more than 300 tons of cashmere lines, sales of more than 2,000 yuan, sales area nationwide.
Qinghe County, while not producing goats, but with the country's largest cashmere industry, the East Village, most households are engaged in high cashmere production and processing. 90 years from the last century, the village initiated the development of deep processing of cashmere, and gradually formed the county's largest cashmere line of professional village, but due to marketing difficulties, the production of cashmere line once stagnant.
The Road to Online Shop
Grew up in the East Village of guo high cashmere line from the sale started, though not rich, every year there are 34 million in revenue. In early 2008, in a friend's introduction, he first contacts, as the village the first person in line to sell yarn. The first person to eat crab courage has paid off, the first month, he earned 4,000 yuan.
"I have a detour." Guo frankly, just getting on Online Shop, the anxious "to big business", they have managed acting by, in order to earn the reputation and praise, to and fro to their sale, was finally found in Taobao severely punished him.
"Now my store is no reason to return. As long as the customer would like to retire, there must be reasons for his return, I never asked." Guo said. This also allows him to Taobao's reputation quickly moving, when he dreamed of a diamond's reputation has already achieved, shops honor two straight crown.
The power of examples is endless, make money guo been invited to guide the villagers around, a computer, a network cable, the old cashmere yarn industry is now linked to the influx of e-commerce most.
Guo Liu Lianguo cousin is coming out of the apprentice, and now his online shop also has entered the track, he took the camera to the yarn side of the camera, while using computer graphic. Two years ago are still living in poverty this year, he intends to buy a Buick sedan.
Online Shop Every village has its own name, has its own trademark, but the goods are mostly from the surrounding several large plant-guo apprentice starved to death are not afraid of the church master it?
"I burned from the money." Guo said he already has accumulated Taobao Taobao advertising platform more than a dozen million to train the cast, the highest one-day ad costs more than 8000, at least over 2000. "The village is only my vote affordable." "Starting an online shop out to explore the unique skills of many I have left hand." Guo smugly told reporters, "This is a trade secret, we can not say."
By the end of 2008, tasted the sweetness of-guo is not completely stopped the traditional channels of business profits, wholeheartedly Taobao shop franchise. Now, he invested three million yuan in the new plant will be completed.
E-commerce in rural road
CMC director of Qinghe Cashmere Products Market Sunlian Ling told reporters that 37 million people throughout the Qing, the personnel directly involved in cashmere industry, there are 8 million people, now Qinghe County resident deposits exceeded 8.0 billion, most of the cashmere industry, are created.
He introduced, Shop this industryLCD flat Monitor is people spontaneously bring about employment with 20,000, now the annual sales of 3 billion yuan Online Shop.
Taobao release of the latest employment index, as of April 30, 2010, has 106 million people shop on Taobao achieved through employment. According to global consultancy IDC estimates, each person in employment in the online shop, would bring 2.85 related industries jobs. That is, in theory Taobao has created the industry chain 302 million jobs. If you add in Tencent's "pat", Baidu's "has ah on the" business number, this number will be even greater.
The development of a network filling the information gap between urban and rural areas, coupled with smooth logistics, Online Shop in the rural areas do no such city high warehouse rent, starting Online Shop to money to make more.
The same is true fact, some villages have special products have been successfully made through the completion of poverty to wealth.
According to reports, Suining, Jiangsu Shuyang and rural areas, respectively, flowers and furniture online shop LCD Panelrelying on business, many villagers drove the car.
E-commerce experts, the Chinese Academy of Social Sciences Research Center of the Secretary-General Jiang Qiping information told reporters that the biggest difference between rural and urban areas is the low level of socialization. Circulation of agricultural products in the middle of much friction, it is farmers have to face the short board. Farmers with the network, after the opening of the Online Shop, there will be a low-cost social network, has to train the market to avoid excessive transaction costs, to solve the most difficult problems of farmers.
Jiang Qiping said the networkPanel once and farmers combine to produce benefits far greater than other groups, farmers were more likely than other networks.
"Now farmers are selling the network characteristics of differentiated products, are the best selling, most scarce product, which is conducive to market quickly." Jiang Qiping said the future direction of development is on orders. Farmers find customers before production, production docking sales, without intermediate links, zero transaction costs, then "what agricultural products can be sold online."
Local governments and a number of preferential agricultural organizations such as the ATM stations to guide farmers, training of farmers, some of the villagers take the lead in the effectiveness Monitorof preaching more effective than direct just like the East Village's high-guo.
Online Shop brought to the village of the biggest changes is what? Guo scratched his head, Bie has a "no fight."
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